
Hondo’s attempts to boost support for their unwanted Enormo-Tower in Brixton are continuing to fail as more and more objections are flooding into Lambeth’s planning website.

The tally on Lambeth Planning currently stands at 1,034 objections to their proposed development in Pope’s Road, with just ten comments in support, meaning that just 0.9% are in favour of the 20 storey monolith.
A petition started up in opposition to their plans has also attracted huge support, with over 5,000 people demanding that Hondo’s plans be rejected by the council – and a recent street initiative to garner more objections has collected an additional 400+ signatures.
Objectors can now also sign virtual postcards, which will deliver your comments directly to the Lambeth planning officer.

Deadline looming
Thursday, 22nd October 2020 is the deadline for registering objections to Hondo’s plans on Lambeth’s planning site.
People are urged to write to Lambeth planning officer Michael Cassidy at MCassidy@lambeth.gov.uk – you can use this virtual postcard form to do so – as well as submitting a comment on the planning website.
To ensure that your comment counts, we recommend reading this article: How to object to a planning application – an essential guide to getting your voice heard.

Join the discussion
Join in with the lively forum discussions on the Brixton forum:
- Hondo’s huge plans for Pope’s Road, Brixton (over 300 posts)
- Brixton Village, Market Row, Pope’s Road, Lost In Brixton and Hondo Enterprises’ Brixton empire (over 380 posts)
Have your say about the development
- Make an objection on Lambeth’s planning site
- Fill in an online objection postcard.
- How to object to a planning application – an essential guide to getting your voice heard
- Follow @NoHondoTower on Twitter
- Stop Hondo Enterprises building a 20-storey tower in the central Brixton heritage area
Background
- Grade 2 listed Brixton Recreation Centre ignored in planning assessment for proposed 20-storey tower in central Brixton
- Brixton’s Hondo Enormo-Tower: where a structural column becomes ‘an interactive fireplace’ and an ‘art piece’
- Hondo tweak the design of their Brixton 20-storey Enormo-Tower with groovy happenings and foliage galore
- Hondo start soliciting signatures in the street to support their unpopular Brixton Enormo-Tower
- Lambeth Planning Committee votes 5-2 in favour of deferring Hondo Enormo-Tower application for Pope’s Road in Brixton
- Brixton MP Helen Hayes urges Lambeth Planning to reject the proposed Hondo Enormo-Tower
- Historic England slam Hondo Enormo-Tower’s ‘significant harmful visual impact’ on Brixton ahead of Lambeth Planning meeting
- Lambeth Officers recommend approval for controversial Hondo Enormo-Tower along Pope’s Road ahead of Planning Applications Committee

Who’s behind the development?
The planning application says that the scheme “is a joint venture by AG Hondo Pope’s Road BV who have an agreement to purchase the site, currently occupied by Sports Direct and Flannels.”
It goes on to claim that Hondo is part of a property development company who have a “longstanding presence in the borough having purchased Market Row and Brixton Village” in, err, “March 2018.”
Housekeeping DJ and socialite Taylor McWilliams – the sole director of Hondo Enterprises who own Brixton Village and Market Row – is also a director of AG Hondo Pope’s Road BV, along with Robert Tieskens, a director of the Netherlands arm of the monster New York based investment company, Angelo Gordon.
Read more
- Brixton for sale: who are Hondo Enterprises, owners of Brixton Village, Market Row, Club 414 and more?
- Privilege, wealth and power: Brixton landlord Taylor McWilliams and his Housekeeping DJ Collective
- Brixton anti-gentrification crowdfunder raises over £10,000 in one day, as locals decry landlords Taylor McWilliams and Hondo
[This article was originally published in Thurs 15th Oct, 2020]

Whenever I see that last picture, I see a semblance of a human humping a dog. In this case the dog is central Brixton, & it’s McWilliams humping us.