The travesty of the Network Rail refurbishment continues as the ‘Brixton Pillars’ billboards are once again reinstalled along Atlantic Road and Station Road.
The shiny advertising boards were first attached to hoardings surrounding the closed businesses on December 21st 2016, only for them to vanish unexpectedly on February 23rd 2017. And then they reappeared again this Monday.
We can’t imagine how much all this is costing – the boards cover quite a large area so it’s a fair bit of work attaching and reattaching them – but it seems to perfectly reflect the total chaos surrounding this despised scheme.
As we reported earlier this week:
In an attempt to drum up trade for the surviving businesses surrounding what’s become known as Brixton’s ‘Dead Zone’, a billboard advertising campaign under the curious name of ‘Brixton Pillars’ was created.
It seemed a pretty misguided campaign from the start. Unsupported by any kind of social media presence – no Facebook page, Twitter feed or even a website – no one quite knew what ‘Brixton Pillars’ meant, and there was no way to find out anything about the initiative.
The only online reference on the billboards was the #brixtonpillars hash tag, but there’s been nothing posted there since before Christmas (apart from our tweets asking for information, which have all been ignored).
The billboards were woefully ineffective too, conveying very little useful information to passers-by. Each one was dominated by a huge meaningless logo, endlessly repeated slogans and precious little detail about the businesses they were supposed to be promoting. There wasn’t even a map telling people the location of each shop.
No attempt was made to clean up the billboards, so many still retain the original tagging and graffiti,.
The tight squeeze on Atlantic Road remains.
The much missed Max’s Snack bar.
“We’re Still Here” declares the billboard in front of a closed business that has been forced out of the area. Confusing? You bet.
Brixton Arches background & resources:
The vote to redevelop Brixton Arches: smear campaigns, doublethink and foregone decisions
Brixton’s A&C Deli: the inside story of a small business destroyed by gentrification, Network Rail & Lambeth Council.