All change at Electric Avenue as hip multinational fashion store Size? set up shop

All change at Electric Avenue as hip multinational fashion store Size? set up shop

In another indicator of the immense social change currently taking place around Brixton, trendy multinational fashion chain store Size? have announced that they will soon be opening up on Electric Avenue.

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Back in September 2014, Buzz reported that Brixton’s iconic market street was to receive £2.6m funding to “restore the iconic Electric Avenue, revitalising businesses and bringing vacant first floor spaces back into use.”

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A final report published in August 2015 added more detail to the proposals, with the budget reduced to £1m and Brixton Station Road and Pope’s Road also being included in the improvements.

These were to include “high quality hard landscaping, extensive street furniture removal, new power units for market traders and the introduction of LED street lighting.”

Eddy Grant in Brixton

Musician Eddy Grant came to Brixton in October last year to perform at a ceremony celebrating the completion of the works, which included the installation of a large neon-styled sign, proclaiming the words, ‘Electric Avenue’ (this wasn’t without some problems).

In photos: Eddy Grant turns on the Electric Avenue illuminated sign, Monday 17th October 2016

These improvements seem to have had a fairly immediate impact, with upmarket designer trainer firm Size? now set to open in one of the shop units along Electric Avenue.

 

Selling a wide range of designer labels, Size? specialise in trainers, clothing and lifestyle accessories, priced at the higher end of the market. The accompanying video (above) includes many Brixton landmarks, including the Barrier Block council housing block.

The company has 35 stores in the UK, Ireland, France, Denmark, Germany and Italy, and their expansion into Electric Avenue reflects the ongoing demographic and social changes around central Brixton.

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