The PR company for the Essex-based construction firm Sorrel Construction have told us how they’ve partnered up with Lambeth Council to “breathe much needed life into a post-riot area” in Railton Road by building a series of luxury flats.
Yes, that’s right. Apparently what Railton Road needs right now is a load of luxury flats, although quite why they’re describing Brixton as a ‘post riot area’ nearly THIRTY years after the last major disturbance in the area is a mystery to us.
(We can only assume that in their keenness to namedrop edgy riots and big up their ‘transforming’ abilities, they’re getting a bit muddled up and are suggesting that the relatively minor events of August 2011 somehow turned Railton Road into a warzone that neighbours are still recovering from.)
Sorrel – who have worked with such luxury brands as Ralph Lauren and Kurt Geiger – go on to describe how their luxury development will somehow be a fantastic thing for the local community:
Sorrel believes that the inclusion of a new luxury complex on Railton Road will mirror the phenomenal effort already shown by the local community and help draw further investment and economic growth to the area through the creation of affordable, attractive living space, finally ridding the area of any lingering memories brought on by those troubled times
We’re not quite sure what these “lingering memories” are – many of the people living in the street won’t even have been born when the actual Brixton riots happened – or what an exclusive luxury development has got to do with the majority of the local community. And as for this ‘phenomenal effort,’ well they’ve lost us there too.
We’re also confused by the press release stating that they will be building a “luxury complex” but then claiming that they will be serving up an “affordable, attractive living space.”
This development will take place on a ‘damaged pub on Railton Road’ from mid-August until November 2014 – this is in fact the old Harmony bar, which was once a very popular community bar.
[The George pub in 1975 – Lambeth Landmark]
The Harmony Bar (formerly known as Mingles, and briefly La’ Pearl before closure) replaced the George Pub which burned down in the 1981 Brixton Riots, as documented by urban75′s ‘Then And Now feature.‘
Back in July 2013, the pub was put up for rent after major development plans by pub chain the Antic (guffaw) ‘Collective’ were turned down – we reported the story here.
We’ve written to Sorrel’s PR company asking for more details and will post up more when we hear back, but for now, here’s their full press release.
We’d love to hear your opinions:
London based construction specialists Sorrel Construction Ltd, partner with Lambeth Council to breathe much needed life into a post-riot area.’
Sorrel Construction Limited have recently announced their latest project working closely with Lambeth Council to dramatically transform a damaged pub on Railton Road into a series of brand new luxury flats.
The ambitious project forms an integral part of the councils plan to re-develop the surrounding area of Lambeth into a sought after, desirable residential and commercial area. In the wake of the 2012 London riots, which saw many individual businesses and private properties destroyed, both the community and local investors have endeavoured to return Lambeth to its former state and re-establish the strong sense of community it once enjoyed.
Sorrel believes that the inclusion of a new luxury complex on Railton Road will mirror the phenomenal effort already shown by the local community and help draw further investment and economic growth to the area through the creation of affordable, attractive living space, finally ridding the area of any lingering memories brought on by those troubled times.
Sorrel have a wealth of experience working with numerous London based high end commercial enterprises including Ralph Lauren, Kurt Geiger and RBS. They believe that their in-depth industry knowledge and expertise in affordable technology and luxury will inject a much needed modern twist to the Lambeth area and provide the finishing touch to the upgraded aesthetics of the local community.
The project will begin mid-August and continue until November.
Note: We’ve no idea what these ‘2012 riots’ were.